{"id":2112,"date":"2026-10-20T14:34:17","date_gmt":"2026-10-20T12:34:17","guid":{"rendered":"https:\/\/panotv.de\/?p=2112"},"modified":"2026-10-20T14:34:20","modified_gmt":"2026-10-20T12:34:20","slug":"dijital-ekran-reklamlarinin-basarisi-nasil-olculur","status":"publish","type":"post","link":"https:\/\/panotv.de\/tr\/blog\/dijital-ekran-reklamlarinin-basarisi-nasil-olculur\/","title":{"rendered":"Dijital ekran reklamlar\u0131n\u0131n ba\u015far\u0131s\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?"},"content":{"rendered":"<p>Bir restoran, \u00f6\u011fle men\u00fcs\u00fcn\u00fc mahalledeki ekranlarda tan\u0131t\u0131yor. D\u00f6rt hafta sonra i\u015fletme sahibi \u015funu \u00f6\u011frenmek istiyor: Bu sayede daha fazla misafir geldi mi? Yay\u0131nlanan spot say\u0131s\u0131 bu soruyu yan\u0131tlamaz; yaln\u0131zca reklam\u0131n yay\u0131nland\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklama verilen tepkileri \u00f6l\u00e7mek i\u00e7in i\u015fletmenin uygun bir \u00f6l\u00e7\u00fcm y\u00f6ntemine ihtiyac\u0131 vard\u0131r.   <\/p>\n<h2>Ekran reklam\u0131 neyi ba\u015farmal\u0131?<\/h2>\n<p>Rakam toplamaya ba\u015flamadan \u00f6nce <a href=\"https:\/\/www.marketinginstitut.biz\/marketing\/marketingziele\/\">reklam\u0131n\u0131z\u0131n asl\u0131nda neyi ba\u015farmas\u0131 gerekti\u011fini<\/a> belirleyin. Yeni bir ma\u011faza \u00f6nce ad\u0131n\u0131 ve konumunu tan\u0131tmak isteyebilir. Bir kuaf\u00f6r salonu randevu almak, bir restoran ise belirli bir teklif i\u00e7in misafir kazanmak ister.  <\/p>\n<p>Buradan farkl\u0131 \u00f6l\u00e7\u00fctler ortaya \u00e7\u0131kar:<\/p>\n<ul>\n<li><strong>Bilinirlik:<\/strong> \u0130\u015fletmeyi daha fazla insan tan\u0131yor mu? Bunun i\u00e7in anketler ipucu verebilir, \u00e7\u00fcnk\u00fc salt yay\u0131n say\u0131lar\u0131 bunu hen\u00fcz kan\u0131tlamaz. <\/li>\n<li><strong>Talepler:<\/strong> Kampanyaya ka\u00e7 ileti\u015fim veya rezervasyon atfedilebilir?<\/li>\n<li><strong>Sat\u0131n almalar ve ziyaretler:<\/strong> Tan\u0131t\u0131lan teklif ger\u00e7ekte ne s\u0131kl\u0131kla kullan\u0131ld\u0131?<\/li>\n<\/ul>\n<p>PanoTV ile bir kampanya planlan\u0131rken as\u0131l reklam hedefi her zaman \u00f6nceden konu\u015fulur. Rezervasyon imk\u00e2n\u0131 sunan somut bir teklif, i\u015fletmenin ad\u0131n\u0131 tan\u0131tmay\u0131 ama\u00e7layan bir reklamdan farkl\u0131 de\u011ferlendirilmelidir. <\/p>\n<h2>Yay\u0131nlanan spotlar ve g\u00f6rsel temaslar ne anlat\u0131r?<\/h2>\n<p>Yay\u0131n verileri, bir reklam spotunun bir ekranda ne zaman ve ne s\u0131kl\u0131kla g\u00f6sterildi\u011fini belgeler. Bununla ilk etapta yaln\u0131zca kararla\u015ft\u0131r\u0131lan yay\u0131n\u0131n ger\u00e7ekle\u015fip ger\u00e7ekle\u015fmedi\u011fi kontrol edilebilir. Ancak ka\u00e7 ki\u015finin dikkatle izledi\u011fi ya da teklifi kulland\u0131\u011f\u0131 hakk\u0131nda hi\u00e7bir \u015fey s\u00f6ylemez.  <\/p>\n<p>Bir s\u00fcpermarketin ziyaret\u00e7i say\u0131s\u0131 da otomatik olarak bir reklam\u0131n eri\u015fimine e\u015fit de\u011fildir, \u00e7\u00fcnk\u00fc her m\u00fc\u015fteri al\u0131\u015fveri\u015f yaparken ekrana bakmaz. Bir ma\u011fazadan d\u00fczenli al\u0131\u015fveri\u015f yapan veya bir kafeyi d\u00fczenli ziyaret eden m\u00fc\u015fteriler ise reklam\u0131 potansiyel olarak daha s\u0131k g\u00f6r\u00fcr, bu da reklam\u0131 daha kal\u0131c\u0131 h\u00e2le getirir. <\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2103 size-full\" src=\"https:\/\/panotv.de\/wp-content\/uploads\/2026\/10\/Blog_Wie-lasst-sich-der-Erfolg-digitaler_v2.jpg\" alt=\"Kafede bir ekran reklam\u0131n\u0131n QR kodunu tarayan adam\" width=\"1000\" height=\"400\" srcset=\"https:\/\/panotv.de\/wp-content\/uploads\/2026\/10\/Blog_Wie-lasst-sich-der-Erfolg-digitaler_v2.jpg 1000w, https:\/\/panotv.de\/wp-content\/uploads\/2026\/10\/Blog_Wie-lasst-sich-der-Erfolg-digitaler_v2-300x120.jpg 300w, https:\/\/panotv.de\/wp-content\/uploads\/2026\/10\/Blog_Wie-lasst-sich-der-Erfolg-digitaler_v2-768x307.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Web sitesi ziyaretleri ve talepler somut olarak nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/h2>\n<p>Reklam\u0131n\u0131z\u0131 g\u00f6rd\u00fckten sonra birinin <strong>web sitesini ziyaret edip etmedi\u011fi veya ileti\u015fime ge\u00e7ip ge\u00e7medi\u011fi<\/strong>, bir \u015fey sat\u0131n al\u0131p almad\u0131\u011f\u0131 ya da randevu al\u0131p almad\u0131\u011f\u0131 farkl\u0131 yollarla \u00f6l\u00e7\u00fclebilir. \u00d6zel ba\u011flant\u0131lar dijital ziyaretlerin atfedilmesine yard\u0131mc\u0131 olur. <strong>Telefonla veya ma\u011fazada gelen taleplerde<\/strong> ise ki\u015finin teklifinizden nas\u0131l haberdar oldu\u011funu do\u011frudan sorabilirsiniz.  <\/p>\n<h3>Takip y\u00f6ntemi 1: \u00d6zel ba\u011flant\u0131lar ve QR kodlar kullan\u0131n<\/h3>\n<p><a href=\"https:\/\/www.tu-chemnitz.de\/urz\/apps\/qrcode\/\">Ekrandaki bir QR kod<\/a>, ilgilenenleri do\u011frudan bir teklif sayfas\u0131na veya randevu sistemine y\u00f6nlendirir. Bunun i\u00e7in yaln\u0131zca ekran kampanyas\u0131nda kullan\u0131lan bir ba\u011flant\u0131 kullan\u0131n. B\u00f6ylece web analiti\u011finiz buna g\u00f6re ayarlanm\u0131\u015fsa bu yolla gelen ziyaretleri ayr\u0131 olarak \u00f6l\u00e7ebilirsiniz.  <\/p>\n<p>Farkl\u0131 ba\u011flant\u0131larla konumlar\u0131 veya reklam g\u00f6rsellerini birbirinden ay\u0131rabilir ve <strong>A\/B testleri yapabilirsiniz<\/strong>. S\u00fcpermarket i\u00e7in bir QR kod, kafe i\u00e7in ba\u015fka bir QR kod, \u00f6rne\u011fin \u00f6l\u00e7\u00fclen ziyaretlerin nereden geldi\u011fini g\u00f6sterir. <\/p>\n<p>Ancak as\u0131l \u00f6nemli olan sonras\u0131nda ne oldu\u011fudur. Hedef sayfa ikna etmiyorsa veya rezervasyon formu \u00e7al\u0131\u015fm\u0131yorsa \u00e7ok say\u0131da ziyaretin pek faydas\u0131 olmaz. Bu nedenle <strong>g\u00f6nderilen taleplere<\/strong> ve <strong>tamamlanan rezervasyonlara<\/strong> da bak\u0131n.  <\/p>\n<h3>Takip y\u00f6ntemi 2: \u0130leti\u015fim s\u0131ras\u0131nda sorun<\/h3>\n<p>Her m\u00fc\u015fteri bir kodu taramaz. Baz\u0131lar\u0131 bir ismi veya adresi akl\u0131nda tutup daha sonra arayabilir ya da bizzat u\u011frayabilir. Bu nedenle yeni taleplerde k\u0131saca sorun: \u201eBizi nas\u0131l buldunuz?\u201c Yan\u0131tlar\u0131 tutarl\u0131 bir \u015fekilde kaydedin, \u00f6rne\u011fin \u201eEkran reklam\u0131\u201c, \u201eGoogle\u201c, \u201eTavsiye\u201c veya \u201eDi\u011fer\u201c se\u00e7enekleriyle.   <\/p>\n<h2>\u0130\u015fletmeler sat\u0131n almalar\u0131 ve ziyaretleri nas\u0131l ili\u015fkilendirebilir?<\/h2>\n<p><strong>Yerinde tekliflerin tan\u0131t\u0131m\u0131<\/strong> i\u00e7in \u00f6zel olarak olu\u015fturulmu\u015f bir kampanya kodu uygundur. Restoran ekranda bir \u00f6\u011fle men\u00fcs\u00fcn\u00fc tan\u0131tabilir ve misafirlerden sipari\u015f verirken belirli bir kodu s\u00f6ylemelerini isteyebilir. \u00c7al\u0131\u015fanlar ard\u0131ndan bu kodun ne s\u0131kl\u0131kla kullan\u0131ld\u0131\u011f\u0131n\u0131 kaydeder.  <\/p>\n<p>Bunun i\u00e7in iyi bir te\u015fvik, misafirlerin kampanya koduyla rezervasyon yapt\u0131klar\u0131nda ald\u0131klar\u0131 <strong>k\u00fc\u00e7\u00fck bir indirim<\/strong>dir. Yaln\u0131zca kampanya \u00fczerinden rezerve edilebilen bir teklif de ili\u015fkilendirmeyi kolayla\u015ft\u0131r\u0131r. <\/p>\n<p>Ancak bu kodun kullan\u0131lmas\u0131 ilk etapta yaln\u0131zca birinin teklifi kulland\u0131\u011f\u0131n\u0131 g\u00f6sterir. Misafir daha \u00f6nce de d\u00fczenli m\u00fc\u015fteri olabilir ya da kodu bir tan\u0131d\u0131\u011f\u0131ndan alm\u0131\u015f olabilir. \u00d6ncelikli hedefiniz yeni m\u00fc\u015fteri kazanmaksa, ki\u015finin sizden ilk kez al\u0131\u015fveri\u015f yap\u0131p yapmad\u0131\u011f\u0131n\u0131 da ayr\u0131ca kaydetmelisiniz.  <\/p>\n<h2>Bir kampanya nas\u0131l anlaml\u0131 \u015fekilde de\u011ferlendirilir?<\/h2>\n<p>Kampanya ba\u015flamadan \u00f6nce hangi sonu\u00e7lar\u0131 belgeleyece\u011finizi belirleyin. Sonradan taleplerin ger\u00e7ekte nereden geldi\u011fi \u00e7o\u011fu zaman g\u00fcvenilir \u015fekilde yeniden olu\u015fturulamaz. <\/p>\n<p>Anlaml\u0131 bir de\u011ferlendirme i\u00e7in \u015fu ad\u0131mlar yard\u0131mc\u0131 olur:<\/p>\n<ul>\n<li><strong>Ba\u015flang\u0131\u00e7 de\u011ferlerini kaydedin:<\/strong> \u015eu ana kadar haftada ka\u00e7 talep veya rezervasyon al\u0131yorsunuz?<\/li>\n<li><strong>S\u00fcreyi belirleyin:<\/strong> Sonu\u00e7lar\u0131 \u00f6nceden belirlenmi\u015f bir zaman aral\u0131\u011f\u0131nda kaydedin.<\/li>\n<li><strong>Maliyetleri ili\u015fkilendirin:<\/strong> Yay\u0131n\u0131n yan\u0131 s\u0131ra reklam g\u00f6rselinin haz\u0131rlanmas\u0131n\u0131 da hesaba kat\u0131n.<\/li>\n<li><strong>Di\u011fer etkileri not edin:<\/strong> Tatiller, fiyat de\u011fi\u015fiklikleri veya paralel y\u00fcr\u00fct\u00fclen kampanyalar sonucu de\u011fi\u015ftirir.<\/li>\n<\/ul>\n<p>Kampanya maliyetlerinden ve ili\u015fkilendirilebilen taleplerden talep ba\u015f\u0131na maliyeti hesaplayabilirsiniz. Ancak bu hen\u00fcz k\u00e2r hakk\u0131nda bir \u015fey s\u00f6ylemez: Bunun i\u00e7in ka\u00e7 talebin \u00f6deme yapan m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve bundan ne kadar gelir elde edildi\u011fini bilmeniz gerekir. Sonu\u00e7lar ayr\u0131ca devam eden <a href=\"https:\/\/panotv.de\/tr\/\">PanoTV kampanyas\u0131n\u0131<\/a> uyarlaman\u0131za da yard\u0131mc\u0131 olur. T\u00fcm reklamlar merkezi olarak y\u00f6netildi\u011fi i\u00e7in bu t\u00fcr ayarlamalar her zaman b\u00fcy\u00fck bir \u00e7aba gerektirmeden yap\u0131labilir.   <\/p>\n<p><strong>PanoTV etnik pazarlamada uzmanla\u015fm\u0131\u015ft\u0131r ve s\u00fcpermarketlere, kafelere ve k\u00fclt\u00fcr derneklerine dijital reklam ekranlar\u0131 yerle\u015ftirir. Reklam veren i\u015fletmeler burada T\u00fcrk, Arap veya K\u00fcrt k\u00f6kenli insanlara g\u00fcnl\u00fck ya\u015famlar\u0131nda ula\u015f\u0131r ve tekliflerini bu insanlar\u0131n ya\u015fam d\u00fcnyas\u0131n\u0131n tam ortas\u0131na yerle\u015ftirebilir. Ekranlar<\/strong> <a href=\"https:\/\/panotv.de\/tr\/\">\u015feffaf fiyatlarla<\/a><strong>, eri\u015fimi y\u00fcksek<\/strong> <a href=\"https:\/\/panotv.de\/standortliste\/\">konumlara<\/a> <strong>kurulur ve merkezi olarak y\u00f6netilir.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir restoran, \u00f6\u011fle men\u00fcs\u00fcn\u00fc mahalledeki ekranlarda tan\u0131t\u0131yor. D\u00f6rt hafta sonra i\u015fletme sahibi \u015funu \u00f6\u011frenmek istiyor: Bu sayede daha fazla misafir geldi mi? Yay\u0131nlanan spot say\u0131s\u0131 bu soruyu yan\u0131tlamaz; yaln\u0131zca reklam\u0131n yay\u0131nland\u0131\u011f\u0131n\u0131 g\u00f6sterir. Reklama verilen tepkileri \u00f6l\u00e7mek i\u00e7in i\u015fletmenin uygun bir \u00f6l\u00e7\u00fcm y\u00f6ntemine ihtiyac\u0131 vard\u0131r. Ekran reklam\u0131 neyi ba\u015farmal\u0131? Rakam toplamaya ba\u015flamadan \u00f6nce reklam\u0131n\u0131z\u0131n asl\u0131nda neyi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etnik-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etnik pazarlamada dijital ekran reklamlar\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek<\/title>\n<meta name=\"description\" content=\"Ekran reklam\u0131n\u0131z ne kazand\u0131r\u0131yor? 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