Ethno-marketing
A restaurant advertises its lunch offer on screens in the neighbourhood. After four weeks, the owner wants to know: have more guests come as a
20. October 2026
Digitale Screens dort, wo Menschen täglich sind: PanoTV zeigt, wie moderne Digital-Signage-Lösungen Marken sichtbarer machen, Aufmerksamkeit nachhaltig aufbauen und Zielgruppen ohne Werbedruck erreichen. Entdecken Sie Strategien, Beispiele und Einblicke rund um wirkungsvolle Bildschirmwerbung im lokalen Umfeld.
A restaurant advertises its lunch offer on screens in the neighbourhood. After four weeks, the owner wants to know: have more guests come as a
Black Friday has long since stopped being a topic for large online shops alone. Local businesses also use this shopping day to draw new customers’
For many Muslims in Berlin, Ramadan is a special time that shapes everyday life. Companies that want to advertise locally during this period and reach
Many companies invest a great deal of money in advertising, yet still fail to achieve the desired results. There is still a widespread belief that
People rarely buy something new after seeing an advertisement for it only once. Much more often, trust is built through repetition. Brands, logos, or offers
Berlin is one of the cities with the largest Turkish-origin communities in Germany. Many of these people move daily within their familiar social and cultural
Flyers are placed in many shops, waiting areas of medical practices, or on counters. Most of the time, they go unnoticed and eventually end up
Marketing is often conceived in terms of broad reach. Advertising should be perceived by as many people as possible—which, however, in practice tends to lead
Advertising is never neutral. It conveys images, values, and messages that are perceived differently depending on the cultural background of the target audience. What is
Contrary to many assumptions, purchasing decisions are rarely made spontaneously. They are influenced by various factors, including trust, everyday habits, and the environment in which